Olusesan Ogunyooye @Olu_Sesan
f I were to be confronted with this question
in a vox pop, my most likely answer will be “not anytime soon”. But after
distilling a 2013 State of Digital Media Report a senior colleague shared with
me; I found, among other intriguing revelations, four things worth your
attention.
One, that as at 2011, 62.4bn out of the 200bn
currently exchanging hands in Nigeria’s retail sector is controlled by
e-commerce. Two, that 91% of the population surveyed liked the idea of online
shopping. Three, that 78% of Nigeria’s 56 million internet users are between
the ages of 19 and 35. And four, that 61% of online shoppers said they will
make a repeat purchase.
What are the implications of these figures
and why should Real Estate people care? One, in 2014, when one of the most
attractive Real Estate ventures for local and foreign investors is retail; 25%
of that stream being controlled by e-commerce presents a course to worry. Two,
minus the reservations of most Nigerians online (which I will discuss later),
91% of them will love to shop without going to the mall(s). That will land a
huge blow on retail spaces! Three, that the 19-35-year olds, who are those
really given to the “shopping-at-the-mall” culture are those controlling the
internet space and this population constitute about 40% of Nigeria’s 160
million population. So, the future is here.